Express your authentic self in life & business.

Building an authentic,
soulful brand starts from the inside.

But when you’re starting out, it’s almost impossible not to get swept up in everything outside of you.

The voices of “experts” who’ve been at this way longer start to drown out your own. Your social feed has the power to inspire both possibilities and imposter syndrome, all in a matter of seconds.

But it is possible to create a brand that reflects who you are as a multi-dimensional human being, one that matches your integrity, your personality and your energy.

Hey there. I’m Betsy.

I’m a brand and messaging mentor to heart-centered creatives and women in business.

I created StoryWell by Betsy to help more women trust and tap into their own intuition and true desires so they can integrate the entirety of their unique gifts into their work and life.

Free resources

5 Steps to Brand Message Clarity

Pinpoint the why behind your business in a way that attracts dream clients and opens the floodgates to content creation flow.

30 Journal Prompts for Self Discovery

Use these powerful prompts to get clarity on your inner truth, deepest desires, and opportunities to live more in alignment.

Training: 30-Day Content Plan

Watch this recorded video training on how to build a purposeful, inspiring content plan for the next 30 days.

“Betsy went way beyond my expectations during our time together. Together we found clarity and I gained confidence in what my brand is rooted in with an action plan to move forward. Even more, I feel like she really saw me. She reflected back to me a depth of understanding about who I am as a person and how I truly want to show up in my business and online.” 

- Dr. Alexandra Crosswell, Stress Expert + Wellness Advisor

From the blog