Messaging + Content Collab
Brand message consulting + hands-on content and copy collaboration
Hey there, heart-centered visionary.
I see you pouring your heart and soul into your brand and business.
You’re working hard to stay diligent on social media, get your newsletter out and do #allthethings you’re “supposed” to do to market your business online.
Not to mention prioritizing your current clients and being present in your day-to-day life.
Friend, I know you are so tired of…
Being on the never-ending content hamster wheel
Putting tons of time and energy into staying visible without knowing if it’s really moving the needle (like…what’s the end game? Am I even focusing on the right things?)
Hearing all the “shoulds” about online marketing that don’t feel aligned for you
You might even be…
Struggling to articulate clearly what it is you even do
Overwhelmed with so many ideas that you’re paralyzed and unable to take action
Starting to question yourself and everything about your business
You are SO ready to…
Show up online in a way that feels natural and genuine (and even fun. Yes, F-U-N.)
Create a content plan with purpose (so you can stay focused on what’ll help you achieve your goals)
Nail down a simple, repeatable content planning process (ditch the Groundhog’s Day drain of wondering “What will I post about today?”)
Attract ideal clients just by being your real, authentic self (not only is it easier, it’s actually required to reach your next-level potential)
Hi there. I’m Betsy!
I’m a brand messaging and content strategist who’s helped women just like you to get clear, intentional and confident in bringing their brands to life online.
Although I consider myself a strategist, my approach actually starts with just the opposite – from the inside. From within YOU.
I know how easy it is to watch what others do and get swept up in comparison traps and imposter syndrome.
Or to get overly fixated on the “strategy” of it all – the hashtags, the time of day, the engagement, and on and on – all of which leads to overthinking and blocks the result you actually want:
✨ Resonance with your audience.
✨ Genuine connections.
✨ Serving your community.
✨ Making an impact.
✨ Growing your brand and business.
Here’s what I know to be true:
Showing up in your fullest, most authentic expression is the fastest pathway to having the impact you desire. And that means taking into account your definition of success and what feels genuine and authentic for you.
Then and only then do we invite strategy and tactics to the table.
And when that time comes…
I am here for it.
“Betsy went way beyond my expectations during our time together. I started this process wanting to create a cohesive story of who I am as a brand, what I'm focusing on in my business and what I offer. I felt stuck. Together we found clarity and I gained confidence in what my brand is rooted in, with an action plan to move forward.”
Dr. Alexandra Crosswell, Stress Expert + Wellness Advisor
Ready to team up with a brand messaging + content sidekick?
Together, we can:
Nail your brand messaging so it’s a true reflection of your story perfectly matched with the people you’re here to help
Gain total confidence in how you show up in your business and talk about your brand
Maximize your time and energy spent on content creation
Identify common content themes that can serve as a guiding Northstar for future content creation
Generate fresh content ideas that feed your entire content marketing ecosystem
Uplevel your social media posts, website copy and more with copyediting and content reviews
In case you’re wondering…
…it does not require you to be on social media all day…
…or be a natural-born writer
…or spend hours creating fancy Reels
It does, however, require you to be open and honest about what it is you truly desire for yourself and your business.
Because this entire process will be beautifully personalized to you.
